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MANAGEMENT

Manage dairy employees, establish farm protocols, take on milk marketing, and become more confident in your farm financials.

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Why? Why do consumers choose to buy a particular product? Why do they avoid others? What motivates their food-buying decisions? Where are consumers having conversations about food and who is leading those conversations?

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In my role, I have the opportunity to work with a wide assortment of dairy producers, utilizing varying degrees of technology on their operations.

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“What’s your why?” Heath Slawner, a member of Simon Sinek’s “Start With Why” team, says. “And by why, I mean what’s your cause? What’s your purpose? What inspires you in the morning to wake up and go to work?

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Too often, farm kids return home to the farm because they’ve been told there is always a place for them. However, this can create a sense of entitlement.

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Farmers often stop me in the hall of conferences to ask deeper questions keeping them awake at night. The most common question is: “Elaine, how do we even get people to the table? My parents are refusing to talk, and my grandparents are even more stubborn.”

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Like most businesses, dairy farming faces challenges from time to time. Weather is often high on the list as is politics. At the moment, milk price is leading the charge.

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