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Where we are missing the mark in marketing: Animal fat is actually good for us

Derek Orth for Progressive Dairy Published on 03 March 2021

When I read The Big Fat Surprise by Nina Teicholz, my life changed.

In 1955, U.S. President Eisenhower suffered a heart attack, and a war was raged on heart disease. Eisenhower’s doctors pinpointed the fat in his diet as the culprit of his heart attack.



One of the doctors who began the low-fat craze was Dr. Ancel Keys. Keys published his famous “7 Country Study,” which “proved” his hypothesis and is the backbone of everything we’ve been taught about nutrition ever since. The problem with his study is that he studied 22 countries and left out 15 countries that showed no correlation or contradicted his low-fat-diet hypothesis.

The vegan and vegetarian community often promote their agenda by saying humans only recently began eating meat. Nothing could be further from the truth. Humans survived as hunters and gatherers for a majority of our existence.

Anti-meaters often cite “food disappearance surveys.” These surveys only showed food that crossed U.S. state lines, which meat, eggs and dairy products rarely did. Also, from 1880 to 1910, the U.S. population doubled, and the beef industry couldn’t keep up. People began eating more chicken and grain-based products because of the lack of beef.

Our brains are 60% fat, thrive on fat and require fat for proper development. There are vitamins and minerals in meat that aren’t available in vegetarian diets but are key in mental health.

Every cell in the body requires cholesterol to function. Studies show that low cholesterol can increase violence, depression and suicide.


Some studies recommended reducing saturated fats and adding vegetable oils to lower heart disease. What they didn’t tell us is that death from other diseases increased, and, in some cases, all-cause mortality was higher.

Because many vitamins and minerals are fat-soluble, if you are eating your fortified cereal with skim or low-fat milk, you aren’t able to absorb these nutrients anyway. More and more people are worried about the lactose in milk, yet the lower the fat content, the higher the amount of lactose. There is more monounsaturated fat in beef than any other type of fat. That’s the same fat that olive oil is praised for.

Even in the Bible we read: “Let us make man in our image, after our likeness; and let them have dominion over the fish of the sea, and over the fowl of the air, and over the cattle, and over all the earth, and over every creeping thing that creepeth upon the earth” (Genesis 1:26 KJV).

There are plenty of doctors and dieticians recommending a low-carb, high-fat diet, with lots of books that break down the flawed research and prove that meat, eggs and dairy products belong in every diet.


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