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Dairy Farmers of Canada: DFC’s Blue Cow continues intrepid growth: More than 8,000 dairy products to feature iconic logo

Published on 31 March 2020

In February, Lactalis Canada announced it will introduce DFC’s Blue Cow logo on its Cracker Barrel, Black Diamond, Cheestrings, aMOOza! and P’tit Québec cheeses made with Canadian milk. This means that by spring 2020, more than 8,000 dairy products will feature the Blue Cow logo.

“As one of the largest dairy processors in Canada, Lactalis Canada’s decision to feature the Blue Cow logo on its products is a testament to their confidence in Canadian dairy farmers and the high-quality milk they produce daily,” said Pierre Lampron, president of Dairy Farmers of Canada. “This announcement speaks volumes about the faith processors, retailers and consumers have in our farmers and the industry’s commitment to socially responsible production.”

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“I’m excited for us at Lactalis Canada to pursue our collaboration with the Dairy Farmers of Canada. This logo represents our commitment to the sustainability of our industry and to offer Canadian consumers the best milk and cheese in the country,” said Mark Taylor, president and CEO of Lactalis Canada.

Dairy Products

In just a few short years since its launch, the Blue Cow logo has already become one of the most recognized and most trusted brands in the country. No fewer than 88% of Canadian consumers recognize the logo. The logo is underpinned by proAction, the industry’s robust quality assurance program, under which Canadian farmers demonstrate the highest standards in areas such as food safety, sustainability and animal care.

“Canadians want to know what is in the foods they consume and where they come from, and the Blue Cow provides that clarity,” Lampron added. “It speaks volumes about trustworthiness in Canadian dairy farmers and is emblematic of the industry’s commitment to excellence in producing high-quality Canadian milk.”  end mark

Founded in 1934, Dairy Farmers of Canada (DFC) is the national organization which defends the interests of Canadian dairy farmers and strives to create favourable conditions for the Canadian dairy industry. Working in accordance with supply management principles, DFC promotes safe, high quality, sustainable and nutritious Canadian dairy products made from 100% Canadian milk through various marketing, nutrition, policy and lobbying initiatives. Driven by a strong sense of community and pride, DFC and Canadian dairy farmers actively support a number of local and national activities. Visit dairyfarmers.ca for more information.

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