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New Hire Joe O'Rourke, Jones Feed Mills Ltd.

Published on 23 May 2014

Jo O'rouke

Joe O’Rourke
Ruminant Sales Consultant
Jones Feed Mills Ltd.
Atwood, Ontario

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What education are you bringing with you to this position?
I earned my bachelor’s degree in economics from St. Lawrence University in Canton, New York.

Please describe your agricultural background.
I was born on a beef and dairy farm in this area, and I have worked my entire working career in the animal nutrition business in mill management and sales.

What territory will you cover?
I will be working with producers in Southwestern Ontario.

What are your new responsibilities?
I will be involved as a member of the Jones Feed Mills sales team in on-farm consulting on nutrition and management aspects with dairy and beef producers.

What previous positions have you held?
I started my selling career working with a large multinational food and animal nutrition company. I spent some time in Alberta with this company. I was part of an ownership group that owned two feed mills in Southern Ontario from 1985 to 2000. Just prior to joining the Jones team, I spent 12 years in dairy and beef consulting while working with another Ontario nutrition company.

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How will you be of most help to producers in your region or area of expertise?
In my career, working with producers, I believe that I have developed a good sense of what are the most important contributors to the success of a producer’s business. By visually analyzing a farm operation and reviewing available records I can assist my client in targeting those aspects of his business where improvements will yield the best results.

Why did you choose this company?
I have always respected the Jones Feed Mill as a tough competitor. Jones are a third generation family business that has enjoyed well-managed steady growth by honestly caring for the needs of both employees and customers.

What goals would you like to accomplish while in this position?
I hope to continue to share my experience and offer suggestions to my clients that will enable them to benefit from enhanced animal performance that will result in improved profitability.  PD

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