A.I. & BREEDING

Consumer interest in milk that is easier to digest is growing as the a2 Milk Company paves the way by offering a fluid option free of the A1 protein.

Since its 2015 North American debut, A2 milk has been a hot topic among dairy producers. Now the latest A2 buzz comes from consumers, following the launch of the a2 Milk Company’s U.S. television advertising campaign.

With fat and protein percent being highly heritable, genetic selection is one of the routes a dairy producer can take to increase a milk cheque.

As with any investment in business, correct management is needed to preserve value. Careful handling of semen or embryos maintains its integrity and quality.

The introduction of genomics has had a revolutionary impact on today’s dairy industry. Major A.I. companies have aggressively adopted the technology, and now it is up to dairy producers to continue to advance its use as a herd management tool.

One of the most vulnerable times in a dairy cow’s lactation is also one of the most physically demanding.