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Manage dairy employees, establish farm protocols, take on milk marketing, and become more confident in your farm financials.


Do you remember the “tree interview” that Barbara Walters did with Katharine Hepburn back in the early ’80s?

She asked her, “If you were a tree, what kind of a tree would you be?” In all fairness to Walters, her question was a follow-up to Hepburn’s comment that she was “like a tree.”

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“I am the owner! Why do I feel so powerless?”

“Why don’t my employees do what I tell them?”

“I wish I had more influence with my partners.”

“Employees frustrate me.”

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For a long time now, I’ve been telling audiences that farmers don’t retire, they just re-invent themselves. Each generation wants a comfortable lifestyle.

The founders’ roles change when they work to let go of the management and ownership reins. Sometimes they are still holding on far too long and just won’t get off their high horse of “needing to be in control.”

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I believe we are on the threshold of a new information age in the dairy industry. I’m not talking about a revolutionary new wave of available technology (although technology is advancing rapidly), but rather a suspicion that many more dairy producers are going to begin truly utilizing information systems to more effectively manage their businesses.

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I was recently having dinner with a friend who was telling me his plan to get in shape. He had always been on the skinny side and wanted to bulk up a bit.

His plan was to gain 5 kilograms over the following two months. Being the good friend I am, I told him he’d probably fail.

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We all know that our crops and our livestock are most productive when the conditions around them are optimal – needed nutrients, favourable weather, freedom from disease and injury.

Similarly, our workforce – ourselves, family members and employees – is most productive and has the greatest job satisfaction when the conditions are optimal.

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